Andreas Lakeberg

About me

Publisher since 1996, more than 20 years in sales for Californian technology companies, at home in electric watersports since 2017. Today I advise manufacturers and companies and coach executives on using AI.

Andreas Lakeberg

Publisher since 1996

It started in 1996 in Paderborn with wakeboarding.de. That grew into the action sports network sport2 with 35 domains, content partner of sport1.de from 2008 to 2010, sold to FUNSPORT.de in 2012. In 2017 I launched E-SURFER, the first blog and YouTube channel about electric surfboards. Today it includes a book, an app, a podcast and the portals eFoil-Spot, Toys & Crew, Voltnautic and Volttwist.

About publishing

More than 20 years in technology sales

Alongside, I worked in international sales for Californian technology companies around video, music and audio: at DivX as Director Sales and Business Development Europe, at Gracenote (Sony) as Vice President and General Manager EMEA, and at DTS / Xperi as Vice President Sales Europe. I built dealer and partner networks from scratch and brought technology to companies such as Nokia, Samsung, BMW and Volkswagen.

Electric watersports

Since 2019 E-SURFER has also been a specialist dealer with its own showroom and test center in Berlin. I have tested the leading eFoils and jetboards myself. I am a founding board member of the Global Foil Board Sports Association (GFA) and was European sales representative for Lift Foils in 2018.

About consulting

Today

With Lakeberg GmbH I have advised manufacturers and companies on European market entry, sales and the use of AI since 2022. Since September 2025 I have worked with AI every day in my own business, and I pass this on in AI coaching.

About AI coaching

Career

since 2022Lakeberg GmbH, consulting for manufacturers and companiesBerlin
since 2017E-SURFER, publisher of the blog and YouTube channel, specialist dealer with showroom since 2019Berlin
2014–2020DTS / Xperi, Vice President Sales Europe, later Global Business DevelopmentBerlin
2009–2013Gracenote (Sony), Vice President and General Manager EMEABerlin
2004–2009DivX, Director Sales and Business Development EuropeDüsseldorf
1997–2012sport2, founder of the action sports network with 35 domains, sold to FUNSPORT.de in 2012Paderborn, Düsseldorf
1996wakeboarding.de, first own online magazinePaderborn