I help manufacturers of electric water toys, from eFoils and jetboards to electric jet skis and boats, enter the European market. I have ridden these products since 2017 and have sold technology across Europe for more than 30 years.
Founded e-surfer.com, the first blog and YouTube channel about electric surfboards
years of international sales and business development for US and Asian technology companies
of DivX global revenue came from Europe while I ran sales there
manufacturers and suppliers have approached E-SURFER since 2019, most of them from China
You have a finished product and want to sell it in Europe. You need to know what that takes: certification, realistic retail prices and the right partners in each country.
You are planning your European launch and want someone who knows the dealers, the distributors and the water sports scene country by country.
You need senior sales leadership for a season, a product launch or a growth phase, without hiring a full-time executive.
What you share with me stays with you. I never pass one client's information on to another, and I name clients only with their consent. For a Go-to-Market Partnership or an interim assignment, you can also agree that I will not work for any competitor in your category.
Every engagement starts small. You see how I work before you commit to more.
A 45-minute video call and a written assessment of four to six pages. Does your product have a realistic chance in Europe, at what price, through which channel, and what is still missing?
20 to 25 pages on your category: competitors and their actual street prices, certification and registration requirements, distribution routes and a shortlist of distributors and dealers.
You ship the product to Berlin. I ride it on the water and write a confidential evaluation of performance, build quality and market fit compared with the products already sold in Europe. Nothing is published. I keep the test unit for at least three months. After that you can collect it at your own cost. Units not collected within a further four weeks are disposed of at your cost.
Ongoing support for your European launch: pricing, distributor and dealer acquisition, launch content, visibility in Google and AI search, trade show preparation.
Your brand and dealer website for Europe in up to eight languages: product pages, dealer finder, enquiry form, optimized for Google and AI search. We build it, host it and keep it up to date. You pay a monthly fee, invoiced quarterly. There is deliberately no online shop: in Europe, your dealers sell.
One or two days a week as your head of sales or business development for Europe, for a defined period.
Prices plus VAT where applicable. All services are consulting services. I give you my professional assessment and my working time. Sales results depend on many factors outside my control and are not guaranteed.
A few lines about your company, your product and your target markets are enough.
I reply within two working days and tell you which service fits your plans.
After payment we schedule the call. You receive the written assessment within ten working days.
I am Andreas Lakeberg and I help manufacturers enter the European market. In 2017 I started e-surfer.com, the first blog and YouTube channel about electric surfboards. Since 2019 E-SURFER has also been a dealer with its own showroom and test center in Berlin. I have tested the leading eFoils and jetboards myself, and I am a founding board member of the Global Foil Board Sports Association (GFA). In 2018 I was the European sales representative for Lift Foils. I know most of the founders and CEOs of the leading brands personally and have given feedback on the development of several products.
Before that I spent more than 20 years in international technology sales. I led the European business of Gracenote, DivX and Xperi, built dealer and partner networks from scratch and brought technology to companies such as Nokia, Samsung, BMW and Volkswagen.
I founded sport2, once Germany's largest action sports portal, and sold it. As an advisory board member I helped the Berlin start-up tweek.tv to its exit in 2017. Today I bring both sides together: I know the products from the water, and I know how to sell into Europe.
Sales channels, dealer margins, realistic retail prices, rules and timing for eFoils, jetboards, electric jet skis and sea scooters.
Five mistakes we see in almost every offer from Chinese manufacturers, based on 287 emails from 149 suppliers since 2019.
Tell me about your product and the markets you are aiming for. I answer personally, in English or German.
contact@lakeberg.comLakeberg GmbH · Berlin, Germany
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