AI coaching in Berlin for managing directors and business owners
In ten sessions you learn what took me 13 months: using AI so that it saves you hours every week. One to one, with your own tasks, in Berlin or by video, in English or German.
of working with AI three to six hours a day in my own company
dictations instead of typing since April 2026, 485,000 words in total
instead of 15 to 25 minutes to answer a customer enquiry, in the customer's language
working sessions with AI per week, averaged over the last eight weeks
Why a coach when ChatGPT offers to teach you itself?
ChatGPT will happily explain how AI works. It does not know your working day: what keeps you busy, where you lose time every week and which data has to stay confidential. That is where I start, with routines that have run in my own business every day for more than a year, and I set them up with you on your own accounts. After that you carry on by yourself.
How I work with AI myself
Five tasks that used to cost me the most time. The figures come from my own business.
Typing
I dictate instead of typing, for emails, messages and instructions to the AI. Since April 2026 that has been 31,473 dictations. Speaking is roughly three times as fast as typing, and the AI adds punctuation and fixes slips.
Email overload
The AI sorts, summarises long threads and drafts replies that I check and send myself. That is how I measured and cleaned up a mailbox with 143,000 emails in 1,193 folders.
Receipts and figures
The bank export becomes a monthly report with 129 to 180 bookings, sorted and checked. Missing receipts for the tax adviser are found in the mailbox and matched to the bookings.
Filing and old files
352,000 files across three cloud drives recorded, more than half of them duplicates. 50,000 photos and videos catalogued in 58 minutes, against an estimate of 11.5 hours.
Research and decision papers
Research runs in the evening or overnight, and the report with sources is ready in the morning. One evening five jobs ran, among them 21 competitors and the permit rules of all 16 German states.
From practice: a business line that almost runs itself
Under the name Ponton+ I sell floating docks and swim platforms across Europe. When an enquiry comes in, for example from the Netherlands, the AI calculates the parts list from the price list, writes the reply in Dutch and prepares the question to the supplier.
I read every email and send it myself. The website for it has 243 pages in eight languages. Without AI I would never have built this business line.
What of this works for you
Your routines differ from mine. The pattern behind them is often the same. Each example shows how it looked in my case.
Analysing large amounts of data
Going through years of emails, files or exports for a question you would never have asked by hand.
514 business contacts from four years of email analysed: who enquired when, how fast we replied and which enquiries became orders.
Meeting preparation with full context
Before meeting a business client, the whole history is on one page: commitments, open points, latest prices and public figures on the company.
Before a client meeting I have all emails with the client searched. The summary becomes a brief for the meeting. Done in ten minutes instead of up to two hours.
Checking contracts and terms
Key points, deadlines and risks before the lawyer takes a look. Contradictions between contract and sales claims stand out at once.
A counter-offer for a property purchase contained a furniture item that mainly benefited the seller. Total cost around €100,000 above the limit, declined.
From enquiry to quote
Read the enquiry, calculate from the price list and answer in the customer's language. You check and send.
Ponton+: 2 instead of 15 to 25 minutes per enquiry.
A sparring partner for decisions
Work through options, collect counter-arguments and have a second AI check the result.
Cost analysis in one session: three quarters of the costs were tied up in contracts. 13 of 49 domains cancelled.
Suppliers and partners abroad
Sort, translate and follow up correspondence in foreign languages.
287 supplier and manufacturer enquiries from seven years analysed, sorted by type of enquiry and ranked by priority.
Who the coaching is for
A good fit if you
- run a company, as managing director, board member or owner
- belong to a business family or a family office
- want to use AI for your own tasks
Not a fit if you
- are looking for training for your whole team
- need a certificate
- are looking for the cheapest course
Three stages to your own AI assistant
AI in everyday work
ChatGPT or Claude for emails, texts, research and dictation.
Afterwards you dictate instead of typing, and the AI drafts your replies.
Your own routines
Templates, projects and an AI that knows your company.
Afterwards recurring tasks take minutes.
Agents and automation
Tasks that run without you, such as reports or research overnight.
Afterwards you only check the result.
Package and price
One-to-one AI coaching
Ten sessions of 90 minutes with your own tasks, in Berlin or by video, in English or German. Between sessions I am available for questions. At the end you have a plan for carrying on by yourself.
If it does not suit you after the first session, you pay only that session: €500 incl. VAT. The coaching is offered in Germany. Contract and terms are in German.
How it works
Questionnaire
You describe your tasks and where you lose the most time. Takes about five minutes.
Reply by email
I read your answers and reply personally on whether and how I can help.
First session
Within two weeks, straight at your biggest time drain. Afterwards you decide whether we continue.
Wrap-up
After the tenth session you receive a plan for the time after.
For business families and family offices
Many questions in family businesses and family offices are confidential. We work at your premises in Berlin, with a non-disclosure agreement if you wish. If that is not possible, we book a meeting room at your cost.
You learn which data you can entrust to an AI and which you cannot. An example from my own work: in a property search abroad, the AI reduced 496 listings to 257 distinct properties and pre-sorted them by fixed criteria.
Confidentiality and data protection
In the first session we decide which accounts you use. For company data, only plans where the provider does not use your input for training are considered.
Passwords, login details and personnel files never go into an AI. What I see at your end stays with you.
About me
I am Andreas Lakeberg, an entrepreneur in Berlin. In 2017 I founded E-SURFER, today Europe's specialist for eFoils and jetboards. Since September 2025 I have worked with AI three to six hours every day in my own business, from bookkeeping to websites in eight languages.
For more than 20 years I worked in international technology sales and ran the European business of Gracenote, DivX and Xperi. I know how little time a management team has for new things. That is why I only work on tasks you really have.
Frequently asked questions
How much does the AI coaching cost?
€5,000 incl. VAT for ten sessions of 90 minutes, in Berlin or by video. If it does not suit you after the first session, you pay only that one session at €500.
Do I need prior knowledge?
No. We start with what you use today. If you already know ChatGPT, I show you how to work with it even more effectively.
How much time do I need between sessions?
Plan for one to two hours a week in which you apply what you have learned to real tasks.
Do we work on my computer?
Yes. We set everything up on your device and your accounts so that it keeps running after the coaching.
Can the coaching be in English?
Yes. Sessions are held in English or German, as you prefer. The contract and terms are in German, as the coaching is offered in Germany.
ChatGPT or Claude?
For most tasks one of the two is enough. Which one depends on your tasks and on whether your company works with Google or Microsoft.
What happens after the ten sessions?
You receive a plan for the time after. Individual sessions are also possible later.
What if the chemistry is not right?
Then we notice in the first session. You pay only that one, and we part ways.
Questionnaire
Every engagement starts with this questionnaire. It tells me where to begin.
Contact
Prefer to ask a question first? Write to me, I answer personally.
contact@lakeberg.comAndreas Lakeberg · Lakeberg GmbH · Berlin